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Research papers

Encouraging a demand for museum services

Symposium On Research And Marketing For The ArtsThe Zagreb Museum and Gallery Centre was formally registered in 1980, it came into operation with its first exhibition in 1982 and has since become, by virtue of its well planned programme and a series...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Fedor Rocco, Ante Sori
June 15, 1990
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Citation

Rocco and Sori (1990a, June 15). Encouraging a demand for museum services. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/encouraging-a-demand-for-museum-services


Research papers

The development of a new service

This study provides insight into an area of new product development that has not received much attention: service marketing. Yet service industries, similar to their counterparts in the physical goods industries, are facing increasing pressure to...

Catalogue: Seminar 1990: New Product Development
Authors: Scott Edgett, Steve Jones
June 15, 1990
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Citation

Edgett and Jones (1990a, June 15). The development of a new service. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-development-of-a-new-service


Research papers

The art of asking why

In market research, the question-and-answer business is not so simple, and the ease of furnishing answers in everyday life may involve dangerous pitfalls. In social intercourse, it is most likely that what is important for our respondent is important...

Catalogue: ARF Guidelines Handbook
Author: Paul F. Lazarsfeld
January 1, 1990
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Citation

Lazarsfeld, P. F. (1990a, January 01). The art of asking why. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-art-of-asking-why


Research papers

Excellent marketing

This paper reports a research effort to increase our knowledge of how excellent marketing can be assessed and identification of factors leading to success in the market place. The concept of excellence and of excellent in marketing in particular is...

Catalogue: ESOMAR Congress 1989
Authors: Kjell Gronhaug, Karl-Erik Warneryd, Flemming Hansen
September 1, 1989
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Citation

Gronhaug, Warneryd and Hansen (1989a, September 01). Excellent marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/excellent-marketing


Research papers

Characteristics of a successful retailer

This lecture is about successful retailers, we can also speak of lesser successful retailers. GfK has chosen to research diverse structures in the electrical retail trade to make a difference between successful and less successful valid. The best...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Bert Groot-Enzerink
Company: GfK
June 15, 1989
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Citation

Groot-Enzerink, B. (1989a, June 15). Characteristics of a successful retailer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/characteristics-of-a-successful-retailer


Research papers

The elderly segment of the Italian population

This paper draws an outline of that segment of the Italian population aged between 55 and 74 years. The paper sheds light on the behavioural patterns and values of the elderly group compared to those of the average, related to several areas: spare...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Paolo Anselmi
Company: GfK
June 15, 1989
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Citation

Anselmi, P. (1989a, June 15). The elderly segment of the Italian population. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-elderly-segment-of-the-italian-population


Research papers

Eating patterns in the over-60 generation

This document provides some finding, drawn from a 650 page study of senior citizens, which was conducted by GIRA. That study was made in order to determine possible marketing opportunities in this segment of the population and to offer timely...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Pierre Germain
June 15, 1989
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Citation

Germain, P. (1989a, June 15). Eating patterns in the over-60 generation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/eating-patterns-in-the-over-60-generation


Research papers

Brands VS stores

The complexities of differentiating between Brand and Store Loyalty are best documented in FMCG - and in particular Packaged Groceries. This paper addresses that industry but its findings are also relevant to all other product areas which involve...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Greg Ward
June 15, 1989
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Citation

Ward, G. (1989a, June 15). Brands VS stores. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brands-vs-stores


Research papers

Eating patterns in the over-60 generation (French)

This document provides some finding, drawn from a 650 page study of senior citizens, which was conducted by GIRA. That study was made in order to determine possible marketing opportunities in this segment of the population and to offer timely...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Pierre Germain
June 15, 1989
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Citation

Germain, P. (1989a, June 15). Eating patterns in the over-60 generation (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/eating-patterns-in-the-over-60-generation-french-